I’m currently Lead Product Designer at League, where I lead design for the Genesis Design System that powers League’s digital health platform.

Previously, I was Design Systems Lead at Auth0, where I built scalable foundations for theming, accessibility, and developer tools that streamlined interface development across products.

Before that, I was Visual Design Lead for RIG Design System at Royal Bank of Canada, supporting 700-plus practitioners in delivering a unified digital banking experience for over 16 million customers.

Earlier in my career, I worked at digital design and innovation agencies in Toronto, Dubai, and Cairo, collaborating with brands like Entercom, Emirates, Etisalat, MasterCard, Jumeirah, and Emaar.

As a systems thinker, I’m passionate about building scalable design systems that enable consistent, high-quality experiences.

Work experience

Sep 2025–Present    Toronto, ON

League is a leading digital healthcare consumer experience platform powered by AI. I currently lead design for Genesis Design System, which powers League's platform, including its server-driven UI framework.

Jan 2023–Aug 2025    Toronto, ON

I built new visual foundations for Auth0’s brand through Quantum Design System to support scalable theming, accessibility, and localization. I established planning and alignment practices and introduced a contribution model for product teams. I also guided other key Auth0 initiatives, including the first AI-powered chat assistant that delivers contextual help from documentation and community sources.

Dec 2019–Dec 2022    Toronto, ON

I worked with a multidisciplinary team to unify design and frontend development to drive consistency and reusability across our digital products — creating a better banking experience for RBC's 16-plus million customers.

May 2018–Feb 2019    Toronto, ON

TribalScale is a digital innovation company that creates best-in-class digital products, transforms teams, and co-creates startups. There, I worked closely with product managers, digital transformation leads, and software engineers to shape and execute design strategies for our Canadian and international clients in the media and financial sectors.

Jun 2016–Mar 2018    Dubai, UAE

Fjord is a service design company that puts design at the heart — from creating impactful strategies to shaping and building digital products. I worked with a team of 15-plus service, interaction, and visual designers on several projects for UAE’s biggest telecom provider, Etisalat. Our work covered a variety of digital touchpoints, from mobile devices to 120-plus inch touch screens. In addition, I led the efforts behind Etisalat's design system, enabling our team to create consistent experiences across all those touchpoints.

Apr 2015–May 2016    Dubai, UAE

Tigerspike is a global digital products company that provides end-to-end solutions for a wide array of well-recognized brands. I joined Tigerspike to work on a digital transformation engagement with Emirates where I led the visual interface design of their mobile apps.

Oct 2013–Apr 2015    Dubai, UAE

Formerly known as DigitasLBi, Digitas is a global design and marketing agency that is committed to helping brands better connect with people. I had the opportunity to deliver engaging products for some of the most prominent clients, such as MasterCard, Jumeirah, J&J, Emaar and others. My role was predominantly visual but also covered user research, information architecture and interaction design.

Nov 2012–Sep 2013    Dubai, UAE

Landmark Group is one of the largest retail and hospitality organizations in the Middle East, Africa and India. It was the first step of my career in Dubai as I got to work with several brands under the group’s umbrella. There, my role was split between UI design and interface front-end development. After only 5 months of working there, I joined the e-Commerce team to focus on driving new business goals through the redesign of important sections of LandmarkShops.

Apr 2012–Nov 2012    Cairo, Egypt

After spending nearly 4 years working as a freelance designer during college, USYTech became my first full-time job in Cairo. There, I worked with EagleRider, an American motorcycle tourism company, and one of the largest in the world.

2006–2012    Cairo, Egypt

I started my design career in the early years of university study, where I worked on multiple freelance projects with local and international clients. Later on, I became actively involved in the Cairo start-up scene that boomed in 2011.

Brand showcase

Say Hello

Thanks for stopping by. If you’re interested in working together, or have questions, please drop me a line.

Follow